Eastwood Skils Podcast Contest Campaign

Customers listen to a Kevin Tetz (Paint Expert and Auto Restoration Enthusiast) podcast where a hidden promo code will be announced. Customer then submits the code to be entered into a drawing to win a 4pc Skil Power Tool Kit. Blasted email to Eastwood active and inactive customer list along with website banners to promote the contest.

Landing Page with button to ‘start listening’ to blog and ‘submit entry’ to enter the promo code given in the podcast:

Email to customer list: