Coca-Cola is one of the most acclaimed, holistic brands in the world, so I thought it would make the perfect beta campaign for my portfolio. When you’ve been around for over 125 years, you tend to do a lot of firsts! Coca-Cola invented the first mass-production retail bottle of it’s kind, spent billions of dollars in print and TV advertising, sponsored endless accounts of major world events, and even reinvented Santa Clause! But for me, it’s the good times I recall when chugging down that ice-cold bottle of sweet, bubbly goodness.
This is what inspired me to create “The Coca-Cola Big Fizz Challenge.” It’s a fictitious social contest that implores the customer to submit their own reflective moment in the form of a video to win a chance at starring in the next Coca-Cola TV spot. The creative marketing campaign elements are actually quite simple—targeted email, google web banners for social and general PPC, and a mobile-friendly landing page to present the user with everything they need right at their fingertips.
If you couldn’t tell already, I had a lot of fun with this little project. I illustrated a classic film canister graphic to nestle the Coca-Cola logo tapping into the old retro Hollywood days of film, yet keeping the layout clean and free of distractions focusing on the ‘how-to’ movie at center stage. The navigation bar is easy to read and even easier to navigate with icons for a worldwide audience. (Again, this is a fictitious beta test, so some of the links may not be active, and the video is from another Coca-Cola campaign, but would exemplify other contest submissions, how to enter, and general rules.)
The Big Fizz landing page was designed using AdobeCC Dreamweaver, Photoshop and Illustrator, and coded with Bootstrap, HTML5, and CSS with custom hand-coded responsive media queries. If I haven’t mentioned “responsive” enough…yes, it’s dynamically responsive and can be viewed seamlessly in all mobile environments.
Here are several full content mobile responsive layouts for tablets and smartphones:
I also designed a direct marketing email template to blast to prospects and existing customers. It’s a single-focused email format that simply directs the user to either the landing page or forward the contest to friends. The email focuses more on still frames of contest video submissions to inspire further inquiry.
To round out the presentation, I designed a few web banners as examples of direct web marketing using Google Ad Sense. They are animated with enhanced resolution for the purposes of this presentation:
All marketing assets for this promotion including the email, landing page, and web banners, are designed as a universal template, and can be branded for other company promotions and contests. If you’re interested in what I can do for your next marketing promo or event, don’t hesitate to reach out at 610-304-5027 or click here to shoot me an email!