Mom's House of Lancaster is a fantastic organization that helps single mothers and fathers care for their children while they pursue a GED or continued college education. The program is managed by experienced, licensed childcare professionals; some of which have been through the program themselves and are paying it forward like their Managing Director, Sara Moyer. The unseen success behind the program is that everyone is not only required to give back, but they all gladly do so in time

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If you're into auto restoration or know someone in the business, there's a good chance you've heard of The Eastwood Company. I know them very well because I managed their creative department and brand development for 5 years. The brand is big, bold and unafraid, starting with their tagline Do The Job Right. They have been developing and selling innovative restoration products online for DIY auto enthusiasts like Chassis Black for over 35 years, and expanding retail operations to a town

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Armstrong® is a great local company headquartered right here in Lancaster County, and thought they would be the perfect inspiration for my next beta project! So, I decided to build a mobile-friendly, promo offer landing page with product carousel, using some new web tools I've just added to my list of capabilities. I'll start with a little background on Armstrong. Armstrong designs and manufactures residential and commercial flooring, wall and ceiling systems—I know, I've installed plenty of flooring in my

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As we ring in the new year, reports are indicating that at least 20-30% of the workforce will be moving to greener pastures, and I needed to take action with an unforgettable leave-behind. Something the Hiring Manager will have in-hand to remind them of our discussion and the work I presented. I'd like to share my fresh approach to the post-self promotional leave-behind in hopes that it will help someone to a successful job hunt in 2016. The post-promotional kit consists

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Engagement Strategy #4: Plan a mix of traditional TV and YouTube for a 40%+ lift in engagement and reach (according to a Google independent analysis) without spending additional media dollars! Google recently ran an independent analysis of 3000 campaigns that could have experienced a 42% increase of millennial reach alone by simply allocating a portion of their traditional TV budgets to YouTube video publishing and advertising (Click here for the full Google article). Then, add TrueView in-stream and in-display for targeted service and product offerings.

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Engagement Strategy #3: Customers are actively buying after the holidays—taking advantage of post-holiday or year-end deals. Plan followup campaigns based on customer RFM data, popular rated products, top seasonal purchases, include a contest or giveaway, and more! I'd say, "It's that time of year again." but it's not true for only this time of year. Black Friday, Cyber Monday and Christmas present some of our biggest opportunities of the year for engagement and sales, but don't forget about other holidays and events like Valentines

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Engagement Strategy #2: Keep your body copy short and your headlines even shorter. Let your visuals do the talking. You're not writing War and Peace, just communicating a single concept or thought, especially when writing landing pages, email or web banners promoting a special offer or contest. A Temple University Professor once told me, "If you communicate more than one idea, you've already lost them on the first." Aside from the obvious lesson of one idea per concept, this

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Engagement Strategy #1: Always make sure your website and landing page design is scalable for mobile devices using responsive design or a .mobi variant. This is because most users indicate that an easy-to-navigate, responsive-designed website or landing page is the first indicator that your business actually cares about them. It's your first impression, and it needs to be properly coded and tested. And, given the fact that 60% of internet access is done through mobile

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Coca-Cola is one of the most acclaimed, holistic brands in the world, so I thought it would make the perfect beta campaign for my portfolio. When you've been around for over 125 years, you tend to do a lot of firsts! Coca-Cola invented the first mass-production retail bottle of it's kind, spent billions of dollars in print and TV advertising, sponsored endless accounts of major world events, and even reinvented Santa Clause! But for me, it's

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